http://revach.net/article.php?id=4322

Section: Halacha   Category: Tshuvos
Rav Moshe Feinstein: Throwing Out Transliterated Brachos
If a bracha is written in its proper Nusach with the Shem Hashem in Lashon Kodesh using English letters, does it have Kedusha or may you throw it out without worry?  This question was posed to Rav Moshe Feinstein (Igros Moshe OC 2 55) regarding a fundraising campaign where they sent out Hadlakas Neiros with the Bracha to people who could not read Lashon Kodesh.  The concern however was, that these people may throw it in the garbage.

Rav Moshe answered that the Shem Hashem written in English has no Kedusha whatsoever and can be thrown out.  A transliterated Shem Hashem is not Hashem's name but rather a cue to the reader to say Hashem's name.  Rav Moshe distinguishes this from two letters Yud written in a siddur, where the Rema (YD 276:10) says can be only erased L'Tzorech, in a time of need.  There, says Rav Moshe, the two Yuds aside from telling us that we need to say Shem Hashem, also have significance in their own right, as the letter Yud is the first letter in Hashem's name.

Rav Moshe however raises a different issue with regard to sending out transliterated Brachos.  His concern was that the people who receive it will read it and say a Brachos Livatala.  A solution for that could be to print a warning on it not to say unless you are actually lighting candles.  However says Rav Moshe it is better to find a different way to raise funds. 

Important Note: We bring this tshuvah as a starting point for discussion and not to convey any halacha.  We try to convey the Tshuva to the best of our ability. We admit that our understanding may not be accurate. One should learn the tshuva to verify the accuracy of our interpretation.  Please understand that this Tshuva may not be the final word on this topic. One should consult a Rav before drawing any conclusions.